Branding for Minimart
Minimart is a fast-growing chain of modern, convenient urban stores with a wide assortment of items.
The task was to create an identity that mirrors the brand's essence—where the store becomes a familiar destination, frequented multiple times a day. Our objective was to encapsulate the notions of speed, convenience, and the impulsive nature of purchases.
In our pursuit of a symbol that embodies these characteristics, we honed in on the dynamic verb 'bounce.' This word encapsulates the essence of swift movements and carefree spontaneity. To bring this concept to life, we introduced an illustrated image of a bunny. The distinct 'traces' left behind by its jumps evolved into a distinctive element, seamlessly integrated into the logo (forming the letters 'm') and extending its influence to various corporate and advertising materials.
Agency: INTO Branding
Minimart is a fast-growing chain of modern, convenient urban stores with a wide assortment of items.
The task was to create an identity that mirrors the brand's essence—where the store becomes a familiar destination, frequented multiple times a day. Our objective was to encapsulate the notions of speed, convenience, and the impulsive nature of purchases.
In our pursuit of a symbol that embodies these characteristics, we honed in on the dynamic verb 'bounce.' This word encapsulates the essence of swift movements and carefree spontaneity. To bring this concept to life, we introduced an illustrated image of a bunny. The distinct 'traces' left behind by its jumps evolved into a distinctive element, seamlessly integrated into the logo (forming the letters 'm') and extending its influence to various corporate and advertising materials.
Agency: INTO Branding
